Industry News

Sunlight-activated ink answers the question, ‘Where is Chester?’

Said to be the largest commercial use of photochromic inks by a CPG, a promotion by PepsiCo Mexico uses light-sensitive inks to reveal Chester the Cheetah on bags of its Frito-Lay snacks. Chester Cheetah, mascot for Frito-Lay’s Cheetos brand recently h…


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