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 NSU Arena Glows Maroon During ‘I Hate Winter’ Weekend (With a Little Help From 3M)

3M Stories


The annual ‘I Hate Winter’ Weekend at Northern State University in Aberdeen, S.D., just wrapped up, and as part of the festivities, 3M partnered with the school’s athletic department to “light up Wachs Arena maroon” on Saturday, Feb. 9. It’s similar to 3M’s promotion with the Minnesota Vikings in 2018, when guests temporarily adhered 3M translucent film to their smartphone flashlights and made the darkened stadium glow purple.


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