Industry News

Reusable petfood container

In-mold-labeled package is reusable and re-fillable.
Petzeba, a petfood marketer based in Alberswil, Switzerland, has launched a 5-L container that holds 2.5 kg of cat food and features a convenient handle as well as high-impact graphics showing cats chasing butterflies.

Supplied by RPC Superfos, the injection-molded container with in-mold label comes with UniPak measuring cups that help Petzeba’s customers serve the right quantities.

The fact that the Paintainer® pail keeps oxygen out, safeguarding the freshness and taste of the contents, is the key element for Petzeba – and a particularly important requirement for cat food generally, as cats are notoriously exacting about their food.“ Cats are very picky eaters and ever so sensitive to freshness,” says Markus Zemp, Founder and Managing Director of Petzeba. “That’s why it is so important to keep out the oxygen. Our emphasis is very much on best quality ingredients and we appreciate that our cat food can remain intact in the Paintainer® pail.”

Another reason Petzeba chose this packaging format is the ease of use it delivers. Simple to open and re-close, it is practically sized and fits easily into convenient spaces in any home. Owners simply place the cat food into the pail from a bag.

A further benefit is the pail’s reusability. “It can be re-filled multiple times and stays as new,” says Zemp. “Sustainability is important to us, also in respect of packaging, and we appreciate the fact that the Paintainer® pail can be used over and over again. We are more than pleased with our collaboration with RPC Superfos and plan to launch a similar storage solution for dry dog food.”

VP Editor Emeritus

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