Industry News

​Hazen Paper pioneers two-sided sub-micron custom holographic technology

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Holyoke, MA-based Hazen Paper Co. has created an innovative, two-sided promotion to demonstrate cutting-edge holographic technologies.

Hazen’s team designed the artwork on both sides to showcase specific visual effects with nano holography that delivers an even more dramatic three-dimensional effects than lenticular printing. The front features a fire-breathing dragon with minutely detailed glittering scales. The effect of a blast of moving flames was achieved with registered, custom color-motion and multi-channel holography. On the back, a shimless, random-repeat custom hologram, “random burst,” creates a moving, three-dimensional flash backdrop for a flock of butterflies.

Originated entirely within Hazen’s state-of-the-art holographic lab and manufactured in Hazen’s Holyoke facility, it was realized on Hazen Envirofoil, an environmentally friendly product. Sub-micron transfer-metallized Envirofoil uses less than 1% of the aluminum of traditional foil laminate and a recycled film carrier, and is repulpable as paper after de-inking. It was offset-printed using UV-cure inks by AM Lithography of Chicopee, MA. Vertically integrated, Hazen can take production from design to holographic paper in less than two weeks.


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Perhaps the most unusual aspect of the promotion is that it is two-sided custom holography, transfer-metallized on both sides. “It hasn’t been done before,” says Hazen President John Hazen. “The ability to transfer-metallize a lightweight stock on two sides with custom holography opens up the potential for use in many applications where consumer impact is key. It’s very exciting.”

More info: www.hazen.com or  413-538-8204.


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