Tag Archives: marketing
Prepared meals offer extended shelf life in transparent packaging
Started in early 2010, Perfect Fit Meals (PFM) is one of the first vendors of premium, ready to eat meals with an extended shelf life.
How package size and shelf space can affect price sensitivity
Price sensitivity and how it is affected by package design, size and shelf layout can be precisely measured using eye-tracking technology. The key data lies in measuring ”fixations” – how long one’s eyes focus on a given area of a package, sign, shelf, etc.
Colorado coffee roaster using enviro-friendly k-cup single-serve coffee packaging
Jackie's Java is one of the first roasters in the country to sell Keurig-compatible k-cups with packaging that is recyclable, in their efforts to become one of the most environmentally conscious roasters.
New opportunities for inkjet print technology in packaging
Anticipated growth for industrial, digital inkjet print technology for production in functional, decorative and packaging printing sectors remains strong and buoyant, according to a new survey and report produced by I.T. Strategies for InPrint USA: The Industrial Print Show.
With labels, it’s all about messaging
It’s no surprise that labels today are designed to do more than just stick around and inform buyers of what’s inside.
Pneumatic Scale Angelus debuts integrated CB50 filler and seamer
PSA will showcase canning line technology designated for craft beer packaging at the Craft Brewers Conference and BrewExpo America in Washington, D.C.
American Label Technologies goes digital with Colordyne 2600 Series Mini Press
Due to consumer demand, ALT will continue growing its digital portfolio with hybrid RFID tags for the clothing industry.
A closing argument
There are many bottle types on the market for on-the-go consumers, such as PET bottles, the good old glass bottle (for products like Starbucks coffee) and even stand-up pouches.
Bosch presents freely scalable vertical flat pouch packaging machine
With the new Sigpack VPF (Vertical Platform Flat Pouch), Bosch introduces the first freely scalable flat pouch machine to the market – a revolutionary concept for powder filling.
BEETOLOGY beet beverages launch in glass bottles
Kayco introduces the first line of craft functional beet beverages called BEETOLOGY. These craft beverages pack all the punches that speak to today’s health-minded consumer.